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Better Business Communication Results
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Fresh News:
Promotion to increase web site traffic
By Lee Hopkins
The steps you take to increase web site traffic are crucial to achieving the best results.
Most people think that merely tossing up a website with pretty pictures and splashy colors will instantly provide quality traffic. This isn't true for online business — rather, you must take an active role in web site traffic promotion. You can't sit back and wait for people to find you. The web is a big place, and there are millions of other sites out there. The trick is to get people to look at your site, not someone else's.
When you successfully increase web site traffic, you are probably engaging in several types of traffic promotion. Successful webmasters realize that they not only have to get more traffic to their site, they have to get more quality traffic. That means they don't want people to just stumble into their site simply because they typed in an accidental keyword. They want people who need or want what the web site has to offer. They want people who are going to stay a while, who are going to come back repeatedly, and who are going to tell their friends to visit that site, too.
To increase web site traffic, there are a few simple technicalities you should address. People are not going to visit your site if they don't know about it, and they aren't going to know about it if the search engines don't list you when people do a keyword search. Therefore, your traffic promotion efforts should include proper use of keywords. One way to use keywords to your benefit is to use a keyword-rich title. If you have a science fiction web site, you should use -science fiction- in the web site's title. That will help people who want science fiction to find you.
If you want to increase web site traffic, avoid going crazy and putting anything and everything on one page. Even though there is a lot of crazy technical stuff you have to do to get the attention of the search engines, in the end, your site has to be readable, understood, and enjoyed by people. Human readers are the end goal -- don't forget that. Focusing your content by organizing it page by page is a good idea. This will help you gain and maintain more quality traffic.
To increase web site traffic — quality traffic — you have to appeal to as many search engines as possible to give people a better chance of reaching your site. Once people do find you, you must present them with quality information or entertainment available. In short, you'll need to have exactly what the public is looking for. In time, search engines will do some of the work for you, bringing increased quality traffic without too much effort. Search engines keep working long after you've shut off the computer and gone to bed.
Before you know it, you'll be able to do traffic promotion in your sleep!
Site Directory:
For Your Consideration:
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Better Business Writing
You’ve probably always wanted to improve your writing skills in your workplace, but perhaps there wasn't a training course around to help you.
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Social Media White Paper
(3rd Edition)
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Download a recent presentation I gave to the 8th National PR Convention in Sydney. Office2007 version (zip) Office2003 version (zip)
Why does employee communication matter?
Download a recent presentation I gave to a group of PR students (pdf)
For your consideration:
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"I communicate therefore I am"
Available in medium and large mug sizes.
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Available in men's and women's fittings. You KNOW you want one!
Writing for a web audience
Want to write more powerfully for a web audience?...
Right-click on this image and download the pdf file to your computer's hard drive.
"The definitive guide to writing for the web" says Lee
