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Better Business Communication Results
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Useful resources
These are websites and software that have really helped me get my business growing.
Getting started online, many years ago, there were very few resources available on how to design and build websites that were actually of benefit, not a cost cow, to my business. The sites and software below represent the fruits of my research in over a decade of internet business activity.
You could do no better than to check them out yourself...
Websites
SiteBuildIT! - the definitive one-stop shop for businesses looking to capitalise on an internet presence |
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Ted Nicholas - the direct marketing billionaire whose ideas on communication and message acceptance have influenced just about every successful entrepreneur in the last 20 years — whether they realise it or not! I cannot over-estimate how important his books and tapes are. |
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Currently Marlon is offering 11 drop dead mind boggling bribes just for taking "The Amazing Formula That Sells Products Like Crazy!" for a test drive. And his Push Button Letters are really powerful and so simple to pop out! His style is not for everyone, true, but if you are ready for someone who has 'been there, done that' and has a mission to show you how to 'do it' too, then Marlon's your man! |
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InfoGuru - Robert Middleton's fabulous site full of marketing resources for professionals, such as accountants, psychologists, marketers and other business consultants |
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International copywriter Shel Horowitz's Frugal Marketing site offers hundreds of informative articles for marketers and entrepreneurs, all at no charge. |
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High Rankings.com - Jill Whalen's excellent site built around Search Engine Optimization. Her report, 'The Nitty-Gritty of Writing for the Search Engines' is brilliant and a must-buy for any serious online business! |
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Joe Vitale - a master copywriter and a bit of a guru for me. His ebook Hypnotic Selling Stories is an marketing classic! |
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Internet Marketing Centre - The late Cory Rudl's great site - full of internet marketing ideas, software and courses. He makes over $6M US a year from his purely online marketing activities, and with only a handful of staff, so I kind of think he has a bit of a clue about what he's doing... |
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| Six Sigma Online: Six Sigma is a highly disciplined approach that enables businesses to focus on creating and delivering nearly-perfect products and services. The underlying idea being that if you can measure how many "defects" you have in a process, you can systematically figure out a way to eliminate them and get as close to "zero defects" as possible. This concept is the motivating factor why employers today are increasingly searching for candidates with this type of certification. This is a great site where you can train, online, to achieve various recognised SixSigma qualifications. |
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Jan at The Presentation Advisor - Step-by-step how-to information for facilitators, trainers, public speakers and presenters. Discover how to create and present great workshops, seminars and presentations with confidence. Excellent content on her site, well worth a lengthy look. |
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www.4-small-businesses.com - Ideas, tips and really competitive best-of-the-best recommendations to help entrepreneurs and small businesses succeed. |
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Seminar Direct markets the promotional seminars of financial advisors, financial planners and insurance professionals. Our direct mail marketing systems will fill the room for your next seminar. Seminar Direct's system takes you where you want to go RIGHT NOW! |
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Make Your Site Sell! - with new updates for 2004, this eBook package is fabulous (and you can download a free, trial version here). Team it with its sister eBook, Make Your Knowledge Sell |
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Niche Marketing Research Center |
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GI Business Data Solutions - Need a reliable database tailored to your specific needs? Our professionally designed Access database solutions are robust, affordable and very user-friendly. Free business software. Free Quotes! |
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Anne Alexander at authentic-alternatives.com agrees with me that
the golden key to your success is your ability to communicate with the full spectrum of personalities. Anne helps you Software
Make Your Site Sell! - with new updates for 2004, this eBook package is fabulous (and you can download a free, trial version here).. Team it with its sister eBook, Make Your Knowledge Sell |
CloudMark - my favourite spam filter that slips quite nicely into Outlook and saves me hours a day! |
WorldMerge - personalised mailing list software to keep in touch with prospects and clients |
GoBookings - Click here to start your own online Booking System |
Zone Alarm Pro - firewall protection for your pc - if the hackers can't see you, they can't hack into your computer |
Vet anti-virus software - You cannot afford to be without virus protection. Ever! I thoroughly recommend you update your virus data files on a daily basis. |
Adobe Acrobat - the market leader in content-protection software. Your reports can contain spreadsheets, text files, images, sound files and even movies - all protected by Adobe's software |
Site Directory:
For Your Consideration:
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Psychological Triggers is a groundbreaking book that takes you deep inside the caverns of the human mind and reveals secret strategies you won't read anyplace else. No weapon ever forged in marketing has been as powerful as the knowledge of psychological triggers that cause people to buy what you’re selling. Click on the link to find out more about Psychological Triggers.
Related material :
Better Business Writing
You’ve probably always wanted to improve your writing skills in your workplace, but perhaps there wasn't a training course around to help you.
Well, now there is.
Better Social Media Communication Results newsletter
Monthly, with bonus mp3 interview with a Social Media guru
Social Media White Paper
(3rd Edition)
Trevor Cook and I wrote a booklet to help our clients and friends come to grips with this new online phenomenon called 'Social Media' or 'Web2.0'. Now in its third edition, it is still being widely cited and is receiving lots of favourable comments.
Download your free copy now (pdf)
Find out more about it (opens new window)
What you say about Lee Hopkins:
"One of Australia's leading public relations practitioners in the so-called new media"
"While I only had the pleasure of actually meeting Lee face-to-face several months ago, I have been aware of him in conference programs and through feedback from one of my team members for a while. Lee has an amazing and unique skill for managing the new media to support business outcomes"
"Oz's best social network strategist"
"As for Local Royalty, you really are a Superstar among the bloggers and blogosphere!"
"Lee Hopkins, one of Australia's most respected social media experts"
"Lee was very entertaining and knowledgeable. He demystified social media for me and he made me feel it IS possible."
"His enthusiasm is infectious - exciting stuff!"
"Excellent. A really fascinating insight from an engaging speaker."
"A very difficult topic but it was explained in a fantastically simple way."
"The Walkleys relies on the good will of Australia’s talented communicators to make events like these happen and I can’t thank you enough for taking time out from your heavy schedule to make the convention such a memorable event."
"The workshop was very useful in that it enabled us to directly relate what we learnt in the seminar to our business. Lee was very easy to relate to and he presented all the information in a way that was simple to understand."
"Informative and engaging - gave good overview of new on-line technologies and how they can be applied to businesses. Particularly valued the opportunity to have a separate session to look at the specific needs and potential uses for my own business."
"Great to talk to someone who is expert in their field and passionate."
"The ability to interact one on one with Lee, as well as seeing new technologies and how they can be easily implemented into current business processes [was great]"
"Great. Lee was very engaging and presented info in easy to understand language and examples. Use of music, video, PowerPoint etc keep contents fun and educational. Great stuff!"
“Great! Even I could understand and appreciate the content. Excellent examples, wonderful presentation. I’m going back to share with my team. Thank you. "
“Lee was a great facilitator and his energy and passion for social media was evident."
“Excellent, enthusiastic presenter who is right into what he is talking about. Walking the talk. Just the right amount of info about the different topics. Not too geeky. Strong emphasis on how the tools can assist effective business communication. Relaxed friendly atmosphere. The workshop opened lots of doors, stimulating. I’m strongly encouraged to try things out. Many thanks.”
“Lee was great – knowledgeable, enthusiastic, generous in sharing his expertise. I liked the demonstrations."
"Great Workshop... helped me crystalise my thoughts on social media and now I feel ready to develop the strategy and make use of this great new medium"
Would you like me to run a workshop in-house for YOUR company?
Contact me to discuss how we can bring your company into this new and exciting communication universe.
Download a recent presentation I gave to the 8th National PR Convention in Sydney. Office2007 version (zip) Office2003 version (zip)
Why does employee communication matter?
Download a recent presentation I gave to a group of PR students (pdf)
For your consideration:
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"I communicate therefore I am"
Available in medium and large mug sizes.
You KNOW you want one!
Available in men's and women's fittings. You KNOW you want one!
Writing for a web audience
Want to write more powerfully for a web audience?...
Right-click on this image and download the pdf file to your computer's hard drive.
"The definitive guide to writing for the web" says Lee
