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Better Business Communication Results
Services:
I help businesses communicate better for better results.
Which means I draw on many different resources to achieve the best end result.
Some of my work might entail
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writing business documents such as operations manuals and tenders
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converting analogue audio files (such as those found on audio cassettes) to digital files, allowing you to re-purpose them (as cd-roms, dvds, files on your website, etc.)
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designing and/or building you a content-rich internet, intranet or even extranet site, including how to effectively submit to the search engines and monitor and improve your search engine ranking (see here for more information)
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creating some eBusiness tools, such as presentation cd-roms, dvds and pdf files you can email out to prospects, clients and suppliers.
I can also offer you strategic advice on how to take your communication strategy to the next level.
Good communication is essential to business growth!
It's important to control the way information is presented.
People are scared to death of the internet now.
Few want to invest in it, few want to run a company that depends on it, and even fewer want to remember the "irrational exuberance" that propelled a bunch of unkempt 22-year olds who dressed like un-made beds to Wall Street stardom.
The musty sector known as the "old economy" has looked good again.
So let's ask ourselves a question that would have seemed ridiculous only a few short years ago: What good is the internet? Is it worthwhile for anything but checking stocks, getting sports scores, swapping music, or tracking the weather?
Is there a place for web-based businesses, or is the internet a digital money pit that ruins otherwise smart people?
Many pundits have said that the internet, even in spite of its recent shakeup, is the most significant event to come along since the Industrial Revolution. Built and designed by amateurs, it is now the professionals who are coming in to tidy it up, make it usable, make it effective.
These days, communicating your message via eBusiness technology and tools is fundamental to communicating effectively and maintain competitiveness.
I can help you come to grips with the internet and how it impacts on your business communication strategy. Often, it impacts most upon a key group of stakeholders - your employees. I can provide you with strategies on how to change your company's culture to embrace the changes that the internet makes to how business is done.
More importantly, I can help you communicate your business messages online and service your customers better so that the new technology is a value-add to your business, not a costly waste of time!
Contact me to ask some questions and arrange a no obligation meeting where we can toss some ideas around.
Site Directory:
For Your Consideration:
How I work
Pricing
Some of my clients
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Psychological Triggers is a groundbreaking book that takes you deep inside the caverns of the human mind and reveals secret strategies you won't read anyplace else. No weapon ever forged in marketing has been as powerful as the knowledge of psychological triggers that cause people to buy what you’re selling. Click on the link to find out more about Psychological Triggers.
Related material :
Better Business Writing
You’ve probably always wanted to improve your writing skills in your workplace, but perhaps there wasn't a training course around to help you.
Well, now there is.
Better Social Media Communication Results newsletter
Monthly, with bonus mp3 interview with a Social Media guru
Social Media White Paper
(3rd Edition)
Trevor Cook and I wrote a booklet to help our clients and friends come to grips with this new online phenomenon called 'Social Media' or 'Web2.0'. Now in its third edition, it is still being widely cited and is receiving lots of favourable comments.
Download your free copy now (pdf)
Find out more about it (opens new window)
What you say about Lee Hopkins:
"One of Australia's leading public relations practitioners in the so-called new media"
"While I only had the pleasure of actually meeting Lee face-to-face several months ago, I have been aware of him in conference programs and through feedback from one of my team members for a while. Lee has an amazing and unique skill for managing the new media to support business outcomes"
"Oz's best social network strategist"
"As for Local Royalty, you really are a Superstar among the bloggers and blogosphere!"
"Lee Hopkins, one of Australia's most respected social media experts"
"Lee was very entertaining and knowledgeable. He demystified social media for me and he made me feel it IS possible."
"His enthusiasm is infectious - exciting stuff!"
"Excellent. A really fascinating insight from an engaging speaker."
"A very difficult topic but it was explained in a fantastically simple way."
"The Walkleys relies on the good will of Australia’s talented communicators to make events like these happen and I can’t thank you enough for taking time out from your heavy schedule to make the convention such a memorable event."
"The workshop was very useful in that it enabled us to directly relate what we learnt in the seminar to our business. Lee was very easy to relate to and he presented all the information in a way that was simple to understand."
"Informative and engaging - gave good overview of new on-line technologies and how they can be applied to businesses. Particularly valued the opportunity to have a separate session to look at the specific needs and potential uses for my own business."
"Great to talk to someone who is expert in their field and passionate."
"The ability to interact one on one with Lee, as well as seeing new technologies and how they can be easily implemented into current business processes [was great]"
"Great. Lee was very engaging and presented info in easy to understand language and examples. Use of music, video, PowerPoint etc keep contents fun and educational. Great stuff!"
“Great! Even I could understand and appreciate the content. Excellent examples, wonderful presentation. I’m going back to share with my team. Thank you. "
“Lee was a great facilitator and his energy and passion for social media was evident."
“Excellent, enthusiastic presenter who is right into what he is talking about. Walking the talk. Just the right amount of info about the different topics. Not too geeky. Strong emphasis on how the tools can assist effective business communication. Relaxed friendly atmosphere. The workshop opened lots of doors, stimulating. I’m strongly encouraged to try things out. Many thanks.”
“Lee was great – knowledgeable, enthusiastic, generous in sharing his expertise. I liked the demonstrations."
"Great Workshop... helped me crystalise my thoughts on social media and now I feel ready to develop the strategy and make use of this great new medium"
Would you like me to run a workshop in-house for YOUR company?
Contact me to discuss how we can bring your company into this new and exciting communication universe.
Download a recent presentation I gave to the 8th National PR Convention in Sydney. Office2007 version (zip) Office2003 version (zip)
Why does employee communication matter?
Download a recent presentation I gave to a group of PR students (pdf)
For your consideration:
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"I communicate therefore I am"
Available in medium and large mug sizes.
You KNOW you want one!
Available in men's and women's fittings. You KNOW you want one!
Writing for a web audience
Want to write more powerfully for a web audience?...
Right-click on this image and download the pdf file to your computer's hard drive.
"The definitive guide to writing for the web" says Lee
