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Better Business Communication Results

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Fresh News:

The Effective Story

"We choose to be a great Australian company.  Great because we achieve the goal of helping workers and their employers to resolve work injuries and get back to work.  Great because we deliver exceptional customer service which we know is unmatched in the marketplace.   Great because we support each other, and work hard to grow, refine our skills and in doing so, achieve our own personal vision".

This is the simple aim of Effective Consulting and Rehabilitation Pty Ltd. It enables them to achieve great industry standing through outcomes and contribution.  It is based on the knowledge that the way they do their jobs, the process of refinement - of getting better - is never complete, because the job can always be done better.  It means that they work as a team and support each other, because the environment in which they work can sometimes demand a lot of energy, resources and self-determination to make sure that they impact and are always of value.  It also means that they are motivated to have fun along the way - after all, when you spend the hours, there should be memorable moments as part of the journey.

Effective understands that it is easy to lose sight of delivering the best in client and customer service - and that it is just as easy to let your guard down and unwittingly end up delivering services which are ineffective due to their age, or lack of relevancy.  They know that their commitment to world class service and focus on the job at hand are the first steps in maintaining their place in the market.  They are strong in their belief that we they should never lose sight of why they are in business and how the job is best done.  Genuine intent and communication, professionalism and integrity always are examples of their convictions of how they do their job. 

At Effective they also know that technical growth, value to clients and customers, and strength as a return to work influencer can always be built on and improved, and they are on the look out for ideas that can be introduced to assist their customers.  As individuals, they know that if they continue to strive to become better - to have an ever-expanding "bag of tricks" - that Effective will continue to achieve quality outcomes, and each staff member will become even more valuable as part of that process.

Effective also has some definite philosophies regarding how professional services are delivered - always independent, and always linked to the core objective of delivering reliable return to work outcomes.  This includes being aware of case status and having well considered strategies which take into account all information to deliver a tailored service.  The Effective team is always professionally dressed - because they know that the outside is a major reflection of what's on the inside.

Rather than wishing for less problems, Effective people chose to develop more skills.  Rather than wishing for things to be easier, Effective people strive to be better.   Rather than having a scarcity attitude, Effective people look at reality from an abundance perspective.  Effective people choose to look at things positively because it leads to enough work, and attracts positive things to their clients, business partners and themselves.  At Effective they know that the alternative leads to nothing of value.

Those within Effective are committed to disciplines of consistency and contribution - delivering services within a consistent framework engineered and refined through the company's history, and enhanced by the skills and input of the team.  Effective recognises the importance of individual flair and individual talent - and these are developed and made resilient through the team's commitment to "the way we do it here".  Effective's unique values are communicated by consistently replicating company philosophies on each case, regardless of other agenda.  They commit to key industry standards and ensure that compliance expectations are professionally handled, "every case, every time".

Effective people know that their disciplines, their ownership of service, and their smart working manner, will map out a bright future for Effective and those who choose to work there.  Effective's future holds opportunities for entry into other markets, where their business philosophies can provide value to more of the community.  They aim to grow so that their opportunity to make a difference is expanded, whilst ensuring that their uniqueness, key differences, and values are never diluted.   The team's commitment to preserve and enhance their company values, and ultimately, their competitive difference will always be, at the end of the day, their core value to their customers, clients, their company and to each person that is part of the team.

Visit the Effective site now.

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Social Media White PaperSocial media white paper
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What you say about Lee Hopkins:
 

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"One of Australia's leading public relations practitioners in the so-called new media"


"While I only had the pleasure of actually meeting Lee face-to-face several months ago, I have been aware of him in conference programs and through feedback from one of my team members for a while. Lee has an amazing and unique skill for managing the new media to support business outcomes"


"Oz's best social network strategist"


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"Lee was very entertaining and knowledgeable. He demystified social media for me and he made me feel it IS possible."


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"A very difficult topic but it was explained in a fantastically simple way."


"The Walkleys relies on the good will of Australia’s talented communicators to make events like these happen and I can’t thank you enough for taking time out from your heavy schedule to make the convention such a memorable event."


"The workshop was very useful in that it enabled us to directly relate what we learnt in the seminar to our business. Lee was very easy to relate to and he presented all the information in a way that was simple to understand."


"Informative and engaging - gave good overview of new on-line technologies and how they can be applied to businesses. Particularly valued the opportunity to have a separate session to look at the specific needs and potential uses for my own business."


"Great to talk to someone who is expert in their field and passionate."


"The ability to interact one on one with Lee, as well as seeing new technologies and how they can be easily implemented into current business processes [was great]"


"Great. Lee was very engaging and presented info in easy to understand language and examples. Use of music, video, PowerPoint etc keep contents fun and educational. Great stuff!"


“Great! Even I could understand and appreciate the content. Excellent examples, wonderful presentation. I’m going back to share with my team. Thank you. "


“Lee was a great facilitator and his energy and passion for social media was evident."

“Excellent, enthusiastic presenter who is right into what he is talking about. Walking the talk. Just the right amount of info about the different topics. Not too geeky. Strong emphasis on how the tools can assist effective business communication. Relaxed friendly atmosphere. The workshop opened lots of doors, stimulating. I’m strongly encouraged to try things out. Many thanks.”


“Lee was great – knowledgeable, enthusiastic, generous in sharing his expertise. I liked the demonstrations."


"Great Workshop... helped me crystalise my thoughts on social media and now I feel ready to develop the strategy and make use of this great new medium"


Would you like me to run a workshop in-house for YOUR company?

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What makes Australian's click?

Download a recent presentation I gave to the 8th National PR Convention in Sydney. Office2007 version (zip) Office2003 version (zip)

Why does employee communication matter?

Why does employee communication matter?

Download a recent presentation I gave to a group of PR students (pdf)

For your consideration:

 

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